Warm tones continue to define hair color in 2026, from glossy blondes and radiant coppers to rich, multi-dimensional brunettes. The Glow Warm trend enhances natural beauty with customised color, healthy-looking shine and effortless depth.

"By adding warmth to the hair, we instantly add shine and gloss. Clients immediately see the difference and notice how flattering the warm tones are on their skin," says JOICO Creative Color Artist EMEA & Blonde Life Ambassador for Europe, Bona Jörg.

Explore the Glow Warm collection for inspiration, techniques and formulas behind this season's most wearable color trend.

Concept & Color Direction: Bona Joerg & Valentina Malta
Creative Direction: Bruno Marc Giamattei
Fashion Producer: Bookin’ Agency

AD: Vittorio Masciarelli
Photography: Carlo Battillocchi
Stylist: Romina Power
Make-up Artist: Markus Theisen
Video Direction: Mariam Reza Beigi